The Question: Why Are You Renewing Your Subscription To Sports Illustrated?

THEODORE R. McKELDIN
Governor of Maryland
"Because of my love of sports in general. SI gives excellent coverage, and it views all sports. I'm a charter subscriber and feel like one of the family. I can't envision any charter member deserting this great family. Your articles are written by sportswriters with the literary touch. From a good start, it has constantly improved."

FRANK STARR, New York
Dress manufacturer
"Because I like SI for its completely new approach to sports. Even though some of the sports are past history, SI's approach is so interesting that I read it avidly. I had some doubt about this, but no more. Having been in fashions all my life, I find the fashions included in SI well done and mighty interesting."

GEORGE C. MARSHALL, Leesburg, Va.
General of the Army
"Because I find SI both interesting and rather unique. That explains it. SI covers a wide range of sports and is radically different from all other sports magazines I've seen. I'm happy to have been a charter subscriber."

HOPE HAMPTON, Southampton
Actress and singer
"Because SI has brightened my life a bit. I've wondered why men run away from their wives or sweethearts to see a sports event or engage in sports. Now I know. I get the same feeling of excitement from reading your articles and looking at the beautiful color pictures that men must get from active sports participation."

HAL ROACH, Beverly Hills, Calif.
Motion picture producer
"Because I like sports and am interested in all phases of athletics. SI gives them the most complete coverage. It's the only magazine that does. The articles are written for intelligent men and women, some of whom are not conversant with the phraseology of newspaper sports pages."

GUY LOMBARDO, Freeport, N.Y.
Orchestra leader
"Because SI is well written, informative and interesting. It is a magazine that covers the widest possible range of sports interest, both spectator and participant. Most of my friends also read SI. To be an interested part of their conversation, I have to be well informed on most sports."

WILLIAM HARRIDGE, Chicago
President, American League
"I'm renewing my subscription because SI is a great sports magazine, which I enjoy reading because it covers all sports as interestingly as it does my first love, baseball. SI keeps sports up to date. It makes sports that happened yesterday live today. That's some feat. Few experts thought it could be done."

NAT FLEISCHER, New York
Editor of The Ring magazine
"SI has not let me down. It has not deviated from its original format of presenting all the sports. For one earning his living as the editor of a boxing magazine, this is great relaxation. SI is for those who follow all sports avidly in addition to others who like sports but don't have time to read the sports pages of newspapers."

JOHN P. CARMICHAEL
Sports Editor
Chicago Daily News
"Mainly because of exceptional coverage of baseball and the superlative photography. I feel that some sports, of little interest to avid fans of big spectator sports, could be left out and more space devoted to the big sports that interest the majority and with which they're conversant. Some of my colleagues disagree with me."

JAMES HAGERTY, Washington, D.C.
Press secretary to President Eisenhower
"I find SI extremely interesting. Busy as I am in the life I lead—one week in Washington, a day in New York, a week in Geneva—SI keeps me up on sports I'd otherwise miss. I particularly like the articles on current sports events and the epic events of the past. I know that the President looks the magazine over."